23.11.07

David Carson - L'Enfant Terrible







The End of Print



I met David Carson work last year, on the occasion of doing an essay on it for a class at the university.
It was mind blowing. Not just the work by it self, but the concept, the ideas behind it.
Is work is very raw, full of expression and experimentalism.
It started by accident, when he was art director of the Beach Culture Magazine, he had no academic knowledge on design, so he just started experimenting. The result was something that broke almost every rule set by design academists. The magazine only lasted for tree years but it made is first impact on the world. It was a new form os designing layouts, if building and applying typography. The next big hit, was a the Ray Gun magazine. It was hard to read, it needed exploration by the reader just to find the sequence of an article, since sometimes the page numbers were all out of order.
The idea, is that the presentation by it self is a message, and not just the words or the meaning of the words that are present.
Completely the opposite of the idea that the layout must be invisible to let the message on the text's flow.
After I’ve bought one of is books, the “David Carson trek” my mind suddenly felt a lot more free and relaxed, it was that feeling that sometimes there isn’t right’s and wrongs, and we can break barriers and explore without fear of looking “bad” or “stupid”.

David Carson Website: http://www.davidcarsondesign.com/

Sem comentários: